Business Description

ONE COFFEE MINI, MAKE ANY DRINK. THE FUTURE OF FEELING GOOD!

Possibl, our company that owns the OGI brand, is a pioneering umbrella brand dedicated to simplifying, democratizing, and enhancing wellness. Our mission is to create tangible opportunities that empower people to live their best lives. Leading the way, our first venture, OGI Coffee, embodies this mission by allowing people to enjoy coffee whenever and however they desire.

Redefining The Way coffee Is Enjoyed

OGI Coffee is the epitome of convenience, luxury, and health in a single-serve, pour-over format.  OGI caters to the preferences of Gen Z and Millennials, offering a cafe-style experience at home with just a pour over iced water with added milk of preference if desired. Capitalizing on the booming trend of cold coffee consumption, OGI removes all barriers to convenience, accessibility, and portability, making it the go-to choice for coffee lovers seeking quality and convenience.

Whether enjoyed straight or as a base for creative coffee concoctions, OGI is the ultimate canvas for coffee aficionados worldwide, revolutionizing the way coffee is enjoyed.

Problem

Shift From Hot to Cold Coffee

Led by younger consumers, cafe coffee-culture has shifted away from hot coffee to cold coffee with some chains now reporting 75% of drinks are now cold. However, these cold coffee lovers now want the same cold drink experience at-home, and they want it to be as easy as picking up in-store. But how? Given that people are 8x more likely to make coffee at home vs buying from a coffee shop every day this is a very big problem.

Solution

Coffee However You Love It, Whenever You Want It

As a single-serve coffee concentrate, OGI brings cold coffee lovers simplicity, accessibility and consistency of cafe-style coffee. Simply pour over  cold, iced or hot water and/add milk, ice cream, anything, and you’re done. OGI is also the perfect vehicle for creative iced drinks: ice cream coffee, soda coffee, orange juice coffee, espresso martinis. All without brewing equipment or need to head out to your local cafe. 

NO BREWING. NO STIRRING. NO WAITING

OGI is also a health drink. Our first coffee is infused with antioxidant-rich, wild-harvested chaga mushroom that comes with clear health benefits. This builds on decades of research that show drinking 1 to 4 cups of quality coffee a day makes people healthier and happier, while one study found that those drinking 1.5 to 3.5 cups of coffee daily have a 30% decreased mortality rate.

World-First Coffee Minis

Business Model

OGI business model is based on simplicity with a core focus on marketing and innovation. Coffee roasting, extraction, filling, packing and logistics will be outsourced to independent third parties with high-level expertise. While OGI has sufficient supply capacity in the US now to reach first-year revenue targets this will be scaled both domestically and in Asia as business accelerates.

Bringing OGI to every corner of the world

OGI launch strategy is based around digital commerce, however in early 2025 the company will expand from online to on-the-shelf creating wider audience reach while offering a more seamless buying experience across multiple channels. A further push into foodservice channels – bars, restaurants, businesses, hotels, airlines – will further expand distribution and consumer reach while adding an additional revenue stream. With solid profitable growth in the US OGI will scale into target international markets including UK, Japan, Korea, China and Germany.

Market Projection

Capturing Hearts, One Sip at a Time

With a staggering 300 million daily at-home coffee occasions in the US alone, the demand for premium, convenient options like OGI is undeniable. The younger demographic, constituting 37% of daily iced coffee consumers, shapes the market’s trajectory, while Starbucks’ revelation of cold drinks comprising 75% of US sales solidifies the dominance of the cold coffee segment. With cold coffee being the fastest-growing international segment, poised for a remarkable 22% year-on-year increase over the next five years, OGI stands at the forefront of this global phenomenon, catering to the evolving tastes and preferences of the next generation of coffee lovers.

With over 2.25 billion cups of coffee consumed daily worldwide, OGI sets its sights on becoming the most-loved cold coffee brand, redefining convenience, luxury, and health in every pour.

Competition

It’s worth noting that OGI fits into the key market drivers – convenience, expanding coffee culture, packaging innovation, the health and wellness trend, and the ability to enjoy a coffee shop experience at home – that are underpinning market growth in the global liquid coffee segment that is projected to grow by $10 Billion over the next 8 years (from ~$25B to over $35B).

In a world where everyone likes what they like, from wine to coffee, OGI’s clear positioning around serving as a canvas for any coffee drink that can be enjoyed immediately, ‘coffee however you love it, whenever you want it’ serves the brand well to out-perform the competition and build the next big coffee business.  

Traction & Customers

Igniting the Cold Coffee Revolution

Global agency, NP Digital, have validated market potential for OGI Coffee based on their audience sizing & social listening data and is set to make waves in the cold coffee market with its premium, single-serve pour-over experience. By capturing the essence of barista-made cold coffee moments, OGI transcends the boundaries of traditional brewing equipment, offering unparalleled convenience and quality. With a strategic focus on subscription-based digital commerce and retail partnerships, OGI will rapidly expand its reach and drive discovery among coffee enthusiasts worldwide.

Our trajectory is clear: by July 2025, OGI aims to achieve $1 million in monthly sales, setting the stage for a projected $41 million in fiscal year 2028 and surpassing $100 million by 2030. With a robust product pipeline, a dedicated international team, and a steadfast commitment to excellence, OGI is poised to dominate the global cold coffee market, one pour-over at a time.

Investors

No investments have been made in the company to date.

All bonuses offered by Possibl in its campaign are subject to availability and any terms and conditions applied by Possibl.

Terms

Up to $1,199,999.15 in Class B Non-Voting Common Stock at $1.33 per Share, with a minimum target amount of $9,998.94.

Offering Minimum: $9,998.94 | 7,518 Class B Non-Voting Shares
Offering Maximum: $1,199,999.15 | 902,255 Class B Non-Voting Shares
Type of Security Offered: Class B Non-Voting Shares
Purchase Price of Security Offered: $1.33 Per Share
Minimum Investment Amount (per investor): $500.08

The Minimum Individual Purchase Amount accepted under this Regulation CF Offering is $500.08. The Company must reach its Target Offering Amount of $9,998.94 by December 31, 2024 (the “Offering Deadline”). Unless the Company raises at least the Target Offering Amount under the Regulation CF offering by the Offering Deadline, no securities will be sold in this Offering, investment commitments will be cancelled, and committed funds will be returned.

Risks

Please be sure to read and review the Offering Statement. A crowdfunding investment involves risk. You should not invest any funds in this offering unless you can afford to lose your entire investment.

In making an investment decision, investors must rely on their examination of the issuer and the terms of the offering, including the merits and risks involved. These securities have not been recommended or approved by any federal or state securities commission or regulatory authority. The U.S. Securities and Exchange Commission does not pass upon the merits of any securities offered or the terms of the offering, nor does it pass upon the accuracy or completeness of any offering document or literature.

These securities are offered under an exemption from registration; however, the U.S. Securities and Exchange Commission has not made an independent determination that these securities are exempt from registration.

Neither PicMii Crowdfunding nor any of its directors, officers, employees, representatives, affiliates, or agents shall have any liability whatsoever arising from any error or incompleteness of fact or opinion in, or lack of care in the preparation or publication of, the materials and communication herein or the terms or valuation of any securities offering.

The information contained herein includes forward-looking statements. These statements relate to future events or future financial performance and involve known and unknown risks, uncertainties, and other factors that may cause actual results to be materially different from any future results, levels of activity, performance, or achievements expressed or implied by these forward-looking statements. You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties, and other factors, which are, in some cases, beyond the company’s control and which could, and likely will materially affect actual results, levels of activity, performance, or achievements. Any forward-looking statement reflects the current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions relating to operations, results of operations, growth strategy, and liquidity. No obligation exists to publicly update or revise these forward-looking statements for any reason or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.